Case Study: When a Lightning Strike Shut Down a Local Business, This IT Company Stepped In to Save the Day

When Disaster Struck, We Answered the Call

Imagine arriving at your business to find every system offline—no internet, no phones, no access to patient records or communications. That’s exactly what happened to Roswell Veterinary Associates after a catastrophic lightning strike brought their entire operation to a grinding halt.

With tens of thousands of dollars in potential lost revenue, Dr. Jen Trujillo and her team were facing a business-critical emergency. One call to Price Telecommunications, and we immediately mobilized.

The Challenge: A Business Brought to a Standstill

The lightning strike caused severe damage to the clinic’s IT infrastructure, including:

• A non-functioning Comcast modem cutting off internet access
• A misconfigured Cradlepoint device preventing connectivity
• A completely dead SonicWall firewall
• Network switches locked up, blocking all internal traffic
• Multiple downed Wi-Fi access points
• A server unable to bring the practice database online

• Broken printers and phones, making client communication impossible

With no way to serve patients, manage records, or contact clients, Roswell Veterinary Associates was paralyzed.

The Solution: Rapid Response & Full Restoration

Understanding the urgency, we dispatched our emergency response team within hours. Our top priority: restore operations as fast as possible and build back stronger.

In just one day, we:

• Restored Internet Access – Identified the modem failure and coordinated with Comcast for immediate replacement. Fixed misconfigurations in the Cradlepoint device.
• Rebuilt the Network from the Ground Up – Installed a new Cloud Gateway firewall, replaced non-functional switches, and reconfigured the network to eliminate conflicting subnets.
• Repaired Wireless Connectivity – Replaced all failed Wi-Fi access points, cloned the previous SSID and password for seamless reconnection, and set up a secure guest network.
• Revived Critical Business Systems – Brought the server database back online, confirmed all desktops had access to practice management software, and reinstalled printers across all workstations.
• Fixed Phone System Issues – Diagnosed and restored the Polycom phone at the treatment station, ensuring smooth communication with clients and staff.

By the end of the day, Roswell Veterinary Associates was fully operational.

The Result: A Stronger, More Resilient IT Infrastructure

Not only did we restore the clinic’s operations we also fortified their IT environment for the future. Their new system is now faster, more secure, and better equipped to withstand unexpected events.

Dr. Trujillo shared:

“When our practice was hit by a devastating lightning strike, we were completely shut down—no internet, no phones, no network. It was a nightmare. Price Telecommunications responded immediately, assembling their team and working tirelessly to restore our systems. Their expertise, professionalism, and rapid response saved us from further financial losses and got us back up and running faster than we ever expected. Thanks to their incredible service, we not only recovered but now have a more robust and secure IT infrastructure. I can’t recommend Price Telecommunications enough for any business that depends on reliable technology!”

 

Is Your Business Prepared for the Unexpected?

Disasters can happen at any time. Is your business ready?

Price Telecommunications provides white-glove IT support, business phone solutions, and disaster recovery services for businesses that can’t afford downtime.

Need fast, responsive IT support?
Want to upgrade your infrastructure for better resilience?

Looking for a technology partner who shows up when it matters most?

Let’s talk.
Contact us today to safeguard your business against the unexpected.